Webinar: How Neustar Scales SaaS-based Reporting and Analytics for 1000s of
Customer Users

October 10th, 9am PST/12pm EST/5pm BST

One of the most pressing issues faced by marketing departments is how to measure customer engagement across the buyer’s journey and determining an appropriate attribution model. Every marketer wants to understand what resulted in the best outcomes, which is why getting the right insights from your data is crucial.

Neustar MarketShare is a holistic marketing measurement, analytics and attribution solution that helps brands derive real, actionable insights from an integrated view of a customers' journeys to truly understand the impact of all marketing, no matter where and how it happens. Neustar MarkeShare provide a low-cost, high-performance, and reliable solution to its clients for a better way to analyze data.

Join Huma Tahir and Steve Wooledge on October 10th, 9am PST/12pm EST/5pm BST to learn how Arcadia Data enables Neustar MarkeShare to:

  • Productize a highly-customized analytics pipeline on a high performance, reliable, cloud-based Apache Hadoop data platform
  • Provide visual analytics to clients to tackle marketing attribution and improve customer experience

Huma Tahir

Sr. Architect


John Thuma

Director of BI Solutions

Arcadia Data

Huma Tahir is the architect of the marketing analytical platform at Neustar. She brings more than 12 years of experience in query optimization and data science engineering at Neustar, Sybase and Symantec. She is currently a Senior Architect for DecisionNow, the leading analytical platform for marketing measurement and attribution. Prior to that at Neustar, Huma was the founding architect for the dynamic pricing platform, and founding architect/manager for the market mix modeling platform. At Sybase she focused on query optimization and at Symantec on configuration management. Her interests are in fields of big data, software defined infrastructure, DSLs, query optimization, PLT and data analytics.

John Thuma is the director of BI solutions at Arcadia Data, where he assists clients in developing solutions that have measurable business impacts. With 25 years of field experience, John has developed solutions for multiple vertical industries, including banking and financial services, retail, life sciences, and others.