One of the most pressing issues faced by marketing departments is how to measure customer engagement across the buyer’s journey and determining an appropriate attribution model. Every marketer wants to understand what resulted in the best outcomes, which is why getting the right insights from your data is crucial.

Neustar MarketShare is a holistic marketing measurement, analytics and attribution solution that helps brands derive real, actionable insights from an integrated view of a customers' journeys to truly understand the impact of all marketing, no matter where and how it happens. Neustar MarkeShare provide a low-cost, high-performance, and reliable solution to its clients for a better way to analyze data.

Watch the recording above to learn how Arcadia Data enables Neustar MarkeShare to:

  • Productize a highly-customized analytics pipeline on a high performance, reliable, cloud-based Apache Hadoop data platform
  • Provide visual analytics to clients to tackle marketing attribution and improve customer experience

Huma Tahir
Sr. Architect
Neustar MarketShare

Steve Wooledge
VP Marketing
Arcadia Data

Huma Tahir is a senior architect for Neustar MarketShare. She has over 12 years of experience in query optimization and data science engineering, working at Neustar, Sybase and Symantec. At Neustar Huma focuses on the automation of data operations for Neustar MarketShare’s multi-touch attribution solution. Prior to acquisition at MarketShare, Huma was the founding architect for a dynamic pricing platform and a founding architect/manager for a market mix modeling platform. While at Sybase, she focused on query optimization and at Symantec her focus was on configuration management. Her interests lie in big data, software-defined infrastructure, DSLs, query optimization, PLT and data analytics.

Steve Wooledge is responsible for overall go-to-market strategy and marketing for Arcadia Data. He is a 15-year veteran of enterprise software in both large public companies and early-stage start-ups and has a passion for bringing innovative technology to market. Previously, Steve was with MapR Technologies where he ran all product, solution, and digital marketing for their converged data platform. He previously held senior management positions in marketing at Teradata, Aster Data (acquired by Teradata), Interwoven (acquired by HP), and Business Objects (acquired by SAP), as well as sales and engineering roles at Business Objects, Covalex, and Dow Chemical.